Your clients are being recommendedin answers you cannot see.
An AI tool names three companies and moves on. There is no list of results to check. Ask the same question tomorrow and the answer changes. Embrisk keeps asking and saving those answers. Then it turns them into numbers you can show a client.
- Five AI tools
- 1,248 AI questions checked daily
- Every number shows how many answers it is based on
- ChatGPT+14.2%72%
- Google AI Overviews+8.6%61%
- GeminiBeta+11.4%49%
- Perplexity−3.2%43%
- ClaudeBeta+5.9%37%
There is no page one in ChatGPT.
Your reports expect a list with a place on it. An AI answer has no list and no place. It names a few companies and moves on. So you need a new way to measure it.
| What | Google search | AI answers |
|---|---|---|
| What you track | WasA keyword | NowA question, asked in someone’s own words |
| What you get | WasTen blue links, in a set order | NowOne written answer that changes each time |
| How you win | WasBeing first in the list | NowBeing named, and being the source the AI links to |
| The proof | WasA tool that tracks your place in the list | NowMany answers, saved and counted over time |
| The report | WasMoved from 4th place to 2nd | NowNamed in 68% of answers, linked in 41%, up 12 points |
Know exactly how your clients appear in AI search.
Being named is only the start. To win, a client needs to know three things. Where are they in the answer? Which sources did the AI use? Who did it name instead?
- MentionsNamed at all
- PositionWhere in the answer
- CitationsLinked as a source
- SourcesWhich websites it used
- CompetitorsWho else appears
- PromptsThe question asked
- Share of voiceHow often named, next to rivals
- SentimentKind or unkind words
- ModelWhich AI tool and version
- GeographyWhere it was asked
- IntentWhat the asker wanted
Answers checked today
4,820
Questions tracked
214
AI tools
6
- 09:14“best accounting software for small businesses”ChatGPTCited#2
- 09:14“best accounting software for small businesses”PerplexityMentioned#5
- 09:13“alternatives to QuickBooks”AI OverviewsAbsent
- 09:13“payroll software for a 20-person company”GeminiCited#1
- 09:12“switching accounting platforms mid-year”ClaudeMentioned#3
- 09:12“accounting software with open banking”ChatGPTAbsent
- 09:11“best accounting software for startups”PerplexityMentioned#4
AI answers change each time you ask. So every number here is a best guess from many answers over a set time. It shows how many answers it is based on.
One client, every AI tool, one number you can trust.
We add up thousands of saved AI answers into one score. Then we split it by AI tool and by rival. So you can always say where a number came from.
AI visibility
64.8%+18.4 pts
Across 5 AI tools, checked on a schedule
Visibility by engine
How many saved answers name the client, and how many were checked
- ChatGPT+14.2%72%
- Google AI Overviews+8.6%61%
- GeminiBeta+11.4%49%
- Perplexity−3.2%43%
Share of voice
Category: small-business accounting
- Alder AccountingYour client+6.2%34.8%
- Ledgerly−1.8%27.1%
- Countway+2.6%21.4%
- Bookmark Books−4.1%16.7%
Position when named
Where the client appears in answers that name it
- First named18%
- Second24%
- Third21%
- Fourth or later22%
- Not named15%
Each AI tool lets us see a different amount. If a tool limits what we can see, the app says so. It does not fill the gap with a guess.
Track the questions that matter in your client’s field.
You used to track your place in Google. Now you track questions. A client can come first for one way of asking and vanish for the next.
214 questions tracked · updated daily
Demo dataPick a question to see which rival leads it and which AI tools gave that answer. You also see if the AI linked to the client or only named them. Questions are grouped by goal. So a “just looking” question is never scored against a “ready to buy” one.
What an agency does with it.
Measuring is only worth paying for if it changes what you do. Here are the three things it changes most.
Win the pitch
Before the first call, check how AI tools talk about a possible client’s kind of business. Show them where they stand against the three rivals they already worry about. A clear gap beats a general checkup.
Keep the monthly client
A client asks why AI tools name them less. The answer is already on screen, with the questions, AI tools and dates. You do not spend three days piecing it together.
Price the new work
A gap you can measure is work you can sell. Which questions name the client, how they compare with rivals and how often they are linked can all go in a proposal.
Find out which of your clients AI is skipping.
Pick one client. Within 24 hours, we email you a free snapshot of how AI sees them. No call and no card needed.
Name one client
Their website, and where to send the result.
We ask the AI tools
12 questions their customers ask, on three AI tools.
Email within 24 hours
Where they stand, plus the first three fixes.